Content Creation
in New Jersey & NYC

Photos, videos and Reels made for social media, shot on location at your business.

Great social media starts with great content. Laurel Creative is a New Jersey content creation agency that photographs and films your business, your products and your people. You get a library of on-brand content you can post for weeks.

We’ve created content for brands like OREO, the Conrad New York and the Washington Hilton, and for local New Jersey restaurants, med spas and small businesses. Every shoot gets the same care.

What we create

Instagram Reels and TikToks. Short-form video planned around trends and your goals, filmed and edited for vertical screens.

Brand and lifestyle photography. Your space, your team and your customers’ experience, shot the way you want to be seen.

Product photography. Clean, styled product shots for social media, your website and online stores.

Food and drink photography. Menu items, cocktails and behind-the-bar moments for restaurants, bakeries and cafes.

Commercial and brand video. Promotional videos and brand films for your website, launches and campaigns.

Headshots and team photos. Professional portraits that put a face to your business.

Event coverage. Photo and video from openings, launches and company events, edited quickly so you can post while it’s still news.

How a content day works

1. Plan. We talk through your goals, upcoming promotions and the look you want, then build a shot list.

2. Shoot. Our photographer and videographer come to your business anywhere in New Jersey or NYC. Most content days take a few hours.

3. Edit and deliver. You get edited photos and finished Reels, sized and ready for Instagram, TikTok, Facebook and your website.

Who it’s for

Businesses that manage their own social media but need better photos and videos, marketing teams that need a reliable content partner, and hotels, restaurants, med spas, real estate agents and product brands. Content creation is also included for our social media management clients.

Why Laurel Creative

Founder Lauren Listor has 16 years of professional photography experience and worked as a graphic designer for ad agencies in New York City. Our in-house photographers and videographers know what makes people stop scrolling. We shoot with social media in mind from the start, so every frame works on a phone screen. We’re based in North Jersey and travel throughout New Jersey and NYC.

Content creation FAQs

What’s the difference between content creation and social media management?
Content creation is the photo and video shoot. Social media management is planning, posting and engaging with that content every month. You can book content creation on its own or as part of our social media management.

How much content will I get from one shoot?
It depends on the length of the shoot and what you need. We plan the shot list with you ahead of time so you know what to expect.

Do you travel to my business?
Yes. We shoot on location throughout New Jersey and New York City.

Can you film Reels with my team or me in them?
Yes. We’ll direct you on camera so it feels natural, even if you’ve never filmed before.

Do I own the photos and videos?
Yes. Your photos and videos are yours to use on your social media, website and marketing.

Ready to create something scroll-stopping? Book a content day and we’ll plan a shoot around your goals, or see our content creation portfolio.